Major brands return to X after Trump victory but ad spending remains low

Major brands like Apple, Comcast, and Disney are returning to X, the social media platform formerly known as Twitter, after pulling ads due to concerns over antisemitic content. Their ad spending is significantly lower than before, totaling under $3.3 million from January to September, a 98% drop from 2023. The return of advertisers coincides with Donald Trump's recent presidential victory, which may influence brands to align with him and Elon Musk. Despite the return, brands remain cautious about their ad investments on X, considering diversifying their spending. Meanwhile, the new platform Bluesky is gaining users and attention as a potential alternative for advertising. Brands are monitoring its growth, as it currently does not feature ads but may introduce them in the future.