MAMA Awards to be broadcast live in the U.S. for the first time

The MAMA Awards, K-pop's major annual event, will be broadcast live in the U.S. for the first time starting Thursday. The three-day event begins in Los Angeles and will move to Osaka, Japan. Viewers can watch the awards on Samsung TV's new K-pop channel. Coverage starts at 4 PM PST with red carpet arrivals, followed by performances from various artists, including ILLIT and KATSEYE. The MAMA Awards, established in 1999, were previously held in locations like Macau and Singapore. Samsung has launched K-Pop FAST channels in several countries, aiming to attract a younger audience.