MAMA Awards to debut in Hollywood with unique theme and cross-cultural collaborations
The MAMA Awards will debut in the U.S. on November 22, 2024, at the Dolby Theater in Hollywood, marking a significant milestone in its 25-year history. This is the first time the event has been held outside Asia since its inception in 1999. The awards will feature a unique theme, "Big Blur: What is Real?", exploring the intersection of technology and music. The event will include collaborations between K-pop artists and local talents, such as J.Y. Park with Anderson .Paak and KATSEYE with the LA Rams Cheerleaders. Following the Los Angeles event, the MAMA Awards will continue in Osaka, Japan, for two days. The show aims to provide a seamless experience across different venues while showcasing innovative performances that reflect current trends in the music industry.