March kicks off après ski season in Colorado

March marks the start of the après ski season in Colorado, with longer days and warmer weather. Popular spots like Arapahoe Basin, Purgatory, and Aspen Highlands are bustling with skiers enjoying drinks in the sun. While traditional drinks like craft beer remain popular, new options like hard seltzers and the Finnish drink Long Drink are gaining traction. Long Drink, introduced in Colorado in 2021, is now featured at various ski areas and events. The drink preferences of Coloradans have not drastically changed, with per capita alcohol consumption still above the national average. However, the introduction of new beverages adds variety to the après ski experience.