Marisa Vodanovich starts flower farming business in Te Atatū

Marisa Vodanovich has launched Urban Floral Farmlet, a small flower farming business in her backyard in Te Atatū Peninsula. She transformed her large lawn into a flower garden after realizing it was underutilized. The business began after the Covid-19 pandemic, as Vodanovich sought a new direction after leaving corporate life. She describes her operation as a "farmlet," emphasizing its small scale amid a growing suburban area. Urban Floral Farmlet focuses on sustainable flower farming in a limited space. Vodanovich's initiative reflects a shift from traditional corporate work to a more personal and environmentally friendly venture.