Marks & Spencer launches new spring collection in London

Marks & Spencer (M&S) is set to launch its new spring collection in stores soon, supported by a fashion campaign on TV. Brand visibility is expected to increase over the coming weeks, sparking curiosity about the collection's appeal. At a preview event at the Marble Arch flagship store, early impressions suggest a positive focus on quality materials. Many items feature better fabrics compared to typical low-quality options available today. This shift may particularly reflect the seasonal need for summery clothing rather than a complete move away from synthetic materials. While some items like a lizard print shirt received mixed reviews, others stood out, such as an organza silk top. M&S has been noted for its improved cuts and sleek designs, with a selection of new suede jackets that feel luxurious without a high price tag, making them appealing options for consumers. The collection also showcases layers suitable for spring, including various jackets and coats in stylish colors. Coordinated outfits, or co-ords, are featured prominently, displaying the brand's attention to detail and cohesiveness in design. M&S's denim options are becoming increasingly popular, offering competitive prices and a broader range of styles. Another notable aspect is M&S's effort to appeal to a diverse customer base, targeting younger shoppers while also satisfying classic tastes. The launch includes swimwear and accessories, aiming to attract multiple generations who share shopping interests. Overall, the M&S spring collection shows promise with its attractive designs and improved quality, potentially making it a fresh contender in the fashion market.