Matilda Djerf apologizes for creating toxic workplace at Djerf Avenue

regina.ctvnews.ca December 19, 2024, 03:01 AM UTC

Fashion influencer Matilda Djerf has apologized after a report claimed she fostered a toxic work environment at her brand, Djerf Avenue. The report described a workplace filled with fear, bullying, and favoritism, citing experiences from 11 anonymous employees. In her Instagram post, Djerf expressed regret for any harm caused and acknowledged her inexperience in leadership. She stated that the stress of managing a growing company led to her failing as a leader. Djerf announced that her company is making changes to improve the work culture. This includes hiring a more experienced management team, collaborating with an organizational psychologist, and implementing monthly anonymous employee surveys.


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