Mattel addresses packaging error linking 'Wicked' dolls to adult film site

today.com

Mattel is addressing a packaging error on its new “Wicked” dolls, which mistakenly directs consumers to an adult film website instead of the official movie site. The dolls are linked to the upcoming musical film starring Ariana Grande and others. The issue was highlighted on social media, with a tweet gaining over 21 million views. Mattel confirmed the mislabeling and advised parents to discard the packaging or obscure the incorrect link. The dolls are sold at major retailers, including Target, Amazon, Kohl’s, and Walmart. The film is set to premiere on November 22.


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