Mattel apologizes for packaging error linking toy boxes to adult site
dawn.com —
Mattel has apologized for a packaging error that directed customers to an adult website instead of the official site for the upcoming Wicked movie. The mistake occurred on limited edition doll boxes featuring characters from the film. The misprint linked to “www.wicked.com” instead of “WickedMovie.com,” due to the omission of the word "movie." The error was highlighted by a shopper on November 9, prompting confirmation from other customers. Mattel stated it regrets the mistake and is working to resolve the issue. Customers are advised to discard the packaging or cover the link and can contact Mattel Customer Service for assistance.