Mattel apologizes for packaging error linking Wicked dolls to inappropriate website

independent.co.uk

Mattel has apologized for a packaging error on its new Wicked dolls, which mistakenly links to a pornographic website. The dolls, inspired by the upcoming movie, were released on September 26 and are aimed at children. The issue was highlighted by a shopper who discovered the inappropriate link on the back of the Glinda doll box. The intended link was supposed to direct consumers to the film's official website, wickedmovie.com. In response, Mattel acknowledged the misprint and advised parents to discard the packaging or cover the link. The company is taking steps to address the situation.


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