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Mattel corrects typo directing consumers to adult site on Wicked doll packaging

deadline.com — November 11, 2024 at 12:02 AM UTC

Mattel has acknowledged a typo on the packaging of its Wicked-themed dolls, which mistakenly directs consumers to an adult website instead of the intended film site, WickedMovie.com. The error affects dolls featuring characters Elphaba and Fiyero. The company stated it is taking immediate action to address the issue and advised parents that the incorrect link is not suitable for children. Consumers are encouraged to discard the packaging or obscure the link. The error has gained attention on social media, with users sharing images of the misprinted boxes. The dolls are part of a promotion for the upcoming film adaptation of Wicked, set to release on November 22.

With a significance score of 2.6, this news ranks in the top 29% of today's 18671 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 9000 minimalists.

Timeline:

[2.5]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (bostonherald.com)

120d 13h

[2.8]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (courant.com)

120d 13h

[3.0]

Mattel pulls Wicked dolls from shelves over packaging error linking to adult site (today.com)

120d 16h

[2.5]

Traffic to porn site spikes after Mattel prints wrong URL on 'Wicked' doll boxes (nypost.com)

120d 17h

[2.3]

Mattel apologizes for misprinted link on Wicked doll packaging (mlive.com)

120d 18h

[2.6]

Mattel apologizes for misprint linking 'Wicked' dolls to adult site (mercurynews.com)

120d 21h

[2.9]

Mattel regrets misprint linking 'Wicked' dolls to porn site (inquirer.net)

121d 0h

[2.8]

Mattel apologizes for misprint linking 'Wicked' dolls to adult site (kgw.com)

121d 7h

[2.8]

Mattel apologizes for including porn link on Elphaba and Glinda doll packaging (tmz.com)

121d 9h

[3.1]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (wcpo.com)

121d 12h

[3.1]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (tmj4.com)

121d 12h

[3.2]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (abc15.com)

121d 12h

[3.0]

Mattel apologizes for listing adult website on packaging for Wicked dolls (boston.com)

121d 14h

[3.0]

Mattel recalls Wicked dolls over misprinted website link (silive.com)

121d 15h

[3.4]

Mattel recalls 'Wicked' dolls after packaging error directs consumers to adult website (cnbc.com)

121d 16h

[3.1]

Mattel apologizes for linking to porn site on doll packaging (qz.com)

121d 16h

[2.5]

Wicked dolls with adult site link sell for up to $250 on eBay (hollywoodreporter.com)

121d 16h

[2.0]

Mattel apologizes for listing adult website on Wicked movie toy packaging (comingsoon.net)

121d 16h

[2.9]

Mattel apologizes for misprint linking 'Wicked' dolls to pornographic site (wmur.com)

121d 17h

[2.9]

Mattel apologizes for misprinted link on Wicked movie dolls packaging (kcra.com)

121d 17h

[3.0]

Mattel faces backlash over pornographic website error on Wicked doll packaging (cleveland.com)

121d 17h

[3.2]

Mattel recalls "Wicked" dolls over packaging error directing to adult website (benzinga.com)

121d 17h

[2.8]

Mattel apologizes for misprinted 'Wicked' doll boxes linking to adult site (globalnews.ca)

121d 17h

[3.3]

Mattel recalls Wicked dolls over misprinted packaging directing to porn site (npr.org)

121d 17h

[3.0]

Mattel misprints porn site URL on doll packaging, boosting traffic for Wicked Pictures (variety.com)

121d 18h

[3.1]

Mattel regrets misprint on Wicked dolls packaging linking to porn site (buffalonews.com)

121d 18h

[2.8]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (cp24.com)

121d 18h

[3.2]

Mattel regrets misprint linking Wicked dolls to inappropriate website (theglobeandmail.com)

121d 18h

[2.9]

Mattel apologizes for labeling 'Wicked' dolls with link to adult website (masslive.com)

121d 18h

[3.1]

Mattel regrets misprint on 'Wicked' dolls packaging linking to inappropriate website (apnews.com)

121d 18h

[3.1]

Mattel regrets misprint on 'Wicked' dolls packaging linking to inappropriate website (regina.ctvnews.ca)

121d 19h

[3.1]

Mattel regrets misprint linking 'Wicked' dolls to porn site (clickondetroit.com)

121d 19h

[2.6]

Mattel regrets misprint on Wicked dolls packaging linking to porn site (hindustantimes.com)

121d 19h

[3.1]

Mattel recalls 'Wicked' dolls over misprinted packaging linking to porn site (syracuse.com)

121d 20h

[2.9]

Mattel confirms packaging error links Wicked movie dolls to porn site (me.ign.com)

121d 20h

[2.5]

Mattel recalls Wicked dolls after printing adult website URL on packaging (hindustantimes.com)

121d 21h

[3.1]

Mattel apologizes for packaging error linking dolls to porn site (cbsnews.com)

121d 21h

[2.5]

Mattel apologizes for packaging error linking toy boxes to adult site (dawn.com)

121d 23h

[2.2]

Mattel apologizes for packaging error linking dolls to adult website (dailystar.co.uk)

121d 23h

[2.9]

Mattel apologizes for linking Wicked doll packaging to porn site (theverge.com)

122d 1h

[2.6]

Mattel apologizes for misprinted URL on Wicked dolls packaging directing buyers to adult site (standard.co.uk)

122d 1h

[2.8]

Mattel mistakenly prints porn site on Wicked doll packaging (euronews.com)

122d 1h

[2.4]

Mattel apologizes for X-rated link on Wicked doll packaging (metro.co.uk)

122d 2h

[2.5]

Mattel apologizes for misprint on Wicked doll packaging linking to inappropriate website (news.yahoo.com)

122d 2h

[3.1]

Mattel apologizes for misprint linking Wicked toy boxes to porn site (dw.com)

122d 2h

[3.0]

Mattel apologizes for printing adult website on Wicked movie dolls packaging (edition.cnn.com)

122d 4h

[2.9]

Mattel dolls recalled in Australia over link to pornography site on packaging (smh.com.au)

122d 4h

[3.1]

Mattel apologizes for packaging error directing customers to porn site instead of movie link (livemint.com)

122d 5h

[2.7]

Retailers pull Wicked movie dolls after packaging error links to porn site (smh.com.au)

122d 6h

[3.0]

Mattel apologizes for inappropriate QR codes on Barbie doll boxes (timesofindia.indiatimes.com)

122d 6h

[3.1]

Mattel apologizes for packaging error linking Wicked dolls to inappropriate website (independent.co.uk)

122d 7h

[2.8]

Mattel apologizes for listing inappropriate website on Wicked dolls packaging (nme.com)

122d 7h

[2.7]

Mattel corrects packaging error on 'Wicked' dolls linking to inappropriate website (huffpost.com)

122d 8h

[2.8]

Mattel recalls Wicked dolls after packaging error links to adult site (rollingstone.com)

122d 9h

[2.9]

Mattel apologizes for Wicked dolls packaging error linking to adult website (timesnownews.com)

122d 9h

[3.1]

Mattel pulls Wicked dolls after packaging error links to adult site (latimes.com)

122d 9h

[2.8]

Mattel prints adult website on Wicked dolls packaging by mistake (news.sky.com)

122d 10h

[2.9]

Mattel's Wicked movie dolls mistakenly feature pornographic website on packaging (nbcnews.com)

122d 10h

[2.4]

Mattel apologizes after Wicked movie dolls link to adult website on packaging (thesun.co.uk)

122d 10h

[2.8]

Mattel apologizes for packaging error directing consumers to adult website (billboard.com)

122d 10h

[2.8]

Mattel apologizes for printing porn website address on doll packaging (hindustantimes.com)

122d 10h

[2.8]

Mattel addresses packaging error linking 'Wicked' dolls to adult film site (today.com)

122d 11h

[2.6]

Mattel apologizes for misprint on Wicked dolls directing to adult site (thedailybeast.com)

122d 11h

[2.3]

Mattel apologizes for printing pornographic URL on Wicked dolls packaging (tmz.com)

122d 11h

[2.5]

Mattel apologizes for misprinted link to adult site on doll packaging (hollywoodreporter.com)

122d 11h

[2.0]

Mattel apologizes for misprint on Wicked movie doll packaging directing to inappropriate website (justjared.com)

122d 11h

[3.0]

Mattel apologizes for printing porn site link on Wicked dolls packaging (theguardian.com)

122d 12h

[2.5]

Mattel addresses packaging error that links 'Wicked' dolls to adult website (nj.com)

122d 12h

[2.3]

Mattel apologizes for misprinted URL on Wicked dolls packaging directing to adult site (standard.co.uk)

122d 12h

[2.6]

Mattel corrects typo directing consumers to adult site on Wicked doll packaging (deadline.com)

122d 12h

[2.7]

Mattel's 'Wicked' movie dolls feature incorrect link to adult website on packaging (variety.com)

122d 15h

[2.8]

Mattel's Wicked dolls feature porn website address on packaging error (bbc.com)

122d 15h

[2.8]

Mattel's Wicked toy packaging mistakenly links to adult website instead of film site (indiewire.com)

122d 16h

[2.2]

Mattel's Wicked doll packaging mistakenly links to adult website, raising concerns among fans (dailymail.co.uk)

122d 17h

[2.4]

Fans discover adult website link on Mattel's Wicked doll packaging (independent.co.uk)

122d 19h

[2.4]

Fans discover inappropriate link on Mattel's Wicked doll boxes (news.yahoo.com)

122d 19h

[2.2]

Mattel faces backlash for printing porn site on 'Wicked' doll packaging (nypost.com)

122d 19h

[2.3]

Mattel's Wicked doll packaging mistakenly links to adult website (dailycaller.com)

122d 20h

[2.3]

Mattel mistakenly includes adult film site link on Wicked dolls packaging (nme.com)

123d 2h

[2.2]

Mattel's Wicked dolls feature packaging error listing adult film site instead of official URL (consequence.net)

123d 7h