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Mattel misprints porn site URL on doll packaging, boosting traffic for Wicked Pictures

variety.com — November 11, 2024 at 06:01 PM UTC

Mattel mistakenly printed a porn site URL on the packaging for its "Wicked" dolls, leading to a surge in traffic for Wicked Pictures, the adult-entertainment company that owns the site. Searches for "wicked.com" have reached their highest levels since 2012. The error has also increased searches for the official film website, wickedmovie.com. Mattel acknowledged the mistake and expressed regret, stating it intended to direct consumers to the correct site. Mattel advised parents that the misprinted URL is inappropriate for children and suggested discarding the packaging. The company is taking steps to address the issue.

With a significance score of 3, this news ranks in the top 21% of today's 18735 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 9000 minimalists.

Timeline:

[2.5]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (bostonherald.com)

120d 14h

[2.8]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (courant.com)

120d 14h

[3.0]

Mattel pulls Wicked dolls from shelves over packaging error linking to adult site (today.com)

120d 17h

[2.5]

Traffic to porn site spikes after Mattel prints wrong URL on 'Wicked' doll boxes (nypost.com)

120d 18h

[2.3]

Mattel apologizes for misprinted link on Wicked doll packaging (mlive.com)

120d 19h

[2.6]

Mattel apologizes for misprint linking 'Wicked' dolls to adult site (mercurynews.com)

120d 22h

[2.9]

Mattel regrets misprint linking 'Wicked' dolls to porn site (inquirer.net)

121d 1h

[2.8]

Mattel apologizes for misprint linking 'Wicked' dolls to adult site (kgw.com)

121d 8h

[2.8]

Mattel apologizes for including porn link on Elphaba and Glinda doll packaging (tmz.com)

121d 10h

[3.1]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (wcpo.com)

121d 13h

[3.1]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (tmj4.com)

121d 13h

[3.2]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (abc15.com)

121d 13h

[3.0]

Mattel apologizes for listing adult website on packaging for Wicked dolls (boston.com)

121d 15h

[3.0]

Mattel recalls Wicked dolls over misprinted website link (silive.com)

121d 16h

[3.4]

Mattel recalls 'Wicked' dolls after packaging error directs consumers to adult website (cnbc.com)

121d 17h

[3.1]

Mattel apologizes for linking to porn site on doll packaging (qz.com)

121d 17h

[2.5]

Wicked dolls with adult site link sell for up to $250 on eBay (hollywoodreporter.com)

121d 17h

[2.0]

Mattel apologizes for listing adult website on Wicked movie toy packaging (comingsoon.net)

121d 17h

[2.9]

Mattel apologizes for misprint linking 'Wicked' dolls to pornographic site (wmur.com)

121d 18h

[2.9]

Mattel apologizes for misprinted link on Wicked movie dolls packaging (kcra.com)

121d 18h

[3.0]

Mattel faces backlash over pornographic website error on Wicked doll packaging (cleveland.com)

121d 18h

[3.2]

Mattel recalls "Wicked" dolls over packaging error directing to adult website (benzinga.com)

121d 18h

[2.8]

Mattel apologizes for misprinted 'Wicked' doll boxes linking to adult site (globalnews.ca)

121d 18h

[3.3]

Mattel recalls Wicked dolls over misprinted packaging directing to porn site (npr.org)

121d 18h

[3.0]

Mattel misprints porn site URL on doll packaging, boosting traffic for Wicked Pictures (variety.com)

121d 19h

[3.1]

Mattel regrets misprint on Wicked dolls packaging linking to porn site (buffalonews.com)

121d 19h

[2.8]

Mattel apologizes for misprint linking 'Wicked' dolls to porn site (cp24.com)

121d 19h

[3.2]

Mattel regrets misprint linking Wicked dolls to inappropriate website (theglobeandmail.com)

121d 19h

[2.9]

Mattel apologizes for labeling 'Wicked' dolls with link to adult website (masslive.com)

121d 19h

[3.1]

Mattel regrets misprint on 'Wicked' dolls packaging linking to inappropriate website (apnews.com)

121d 19h

[3.1]

Mattel regrets misprint on 'Wicked' dolls packaging linking to inappropriate website (regina.ctvnews.ca)

121d 20h

[3.1]

Mattel regrets misprint linking 'Wicked' dolls to porn site (clickondetroit.com)

121d 20h

[2.6]

Mattel regrets misprint on Wicked dolls packaging linking to porn site (hindustantimes.com)

121d 20h

[3.1]

Mattel recalls 'Wicked' dolls over misprinted packaging linking to porn site (syracuse.com)

121d 21h

[2.9]

Mattel confirms packaging error links Wicked movie dolls to porn site (me.ign.com)

121d 21h

[2.5]

Mattel recalls Wicked dolls after printing adult website URL on packaging (hindustantimes.com)

121d 22h

[3.1]

Mattel apologizes for packaging error linking dolls to porn site (cbsnews.com)

121d 22h

[2.5]

Mattel apologizes for packaging error linking toy boxes to adult site (dawn.com)

122d 0h

[2.2]

Mattel apologizes for packaging error linking dolls to adult website (dailystar.co.uk)

122d 0h

[2.9]

Mattel apologizes for linking Wicked doll packaging to porn site (theverge.com)

122d 2h

[2.6]

Mattel apologizes for misprinted URL on Wicked dolls packaging directing buyers to adult site (standard.co.uk)

122d 2h

[2.8]

Mattel mistakenly prints porn site on Wicked doll packaging (euronews.com)

122d 2h

[2.4]

Mattel apologizes for X-rated link on Wicked doll packaging (metro.co.uk)

122d 3h

[2.5]

Mattel apologizes for misprint on Wicked doll packaging linking to inappropriate website (news.yahoo.com)

122d 3h

[3.1]

Mattel apologizes for misprint linking Wicked toy boxes to porn site (dw.com)

122d 3h

[3.0]

Mattel apologizes for printing adult website on Wicked movie dolls packaging (edition.cnn.com)

122d 5h

[2.9]

Mattel dolls recalled in Australia over link to pornography site on packaging (smh.com.au)

122d 5h

[3.1]

Mattel apologizes for packaging error directing customers to porn site instead of movie link (livemint.com)

122d 6h

[2.7]

Retailers pull Wicked movie dolls after packaging error links to porn site (smh.com.au)

122d 7h

[3.0]

Mattel apologizes for inappropriate QR codes on Barbie doll boxes (timesofindia.indiatimes.com)

122d 7h

[3.1]

Mattel apologizes for packaging error linking Wicked dolls to inappropriate website (independent.co.uk)

122d 8h

[2.8]

Mattel apologizes for listing inappropriate website on Wicked dolls packaging (nme.com)

122d 8h

[2.7]

Mattel corrects packaging error on 'Wicked' dolls linking to inappropriate website (huffpost.com)

122d 9h

[2.8]

Mattel recalls Wicked dolls after packaging error links to adult site (rollingstone.com)

122d 10h

[2.9]

Mattel apologizes for Wicked dolls packaging error linking to adult website (timesnownews.com)

122d 10h

[3.1]

Mattel pulls Wicked dolls after packaging error links to adult site (latimes.com)

122d 10h

[2.8]

Mattel prints adult website on Wicked dolls packaging by mistake (news.sky.com)

122d 11h

[2.9]

Mattel's Wicked movie dolls mistakenly feature pornographic website on packaging (nbcnews.com)

122d 11h

[2.4]

Mattel apologizes after Wicked movie dolls link to adult website on packaging (thesun.co.uk)

122d 11h

[2.8]

Mattel apologizes for packaging error directing consumers to adult website (billboard.com)

122d 11h

[2.8]

Mattel apologizes for printing porn website address on doll packaging (hindustantimes.com)

122d 11h

[2.8]

Mattel addresses packaging error linking 'Wicked' dolls to adult film site (today.com)

122d 12h

[2.6]

Mattel apologizes for misprint on Wicked dolls directing to adult site (thedailybeast.com)

122d 12h

[2.3]

Mattel apologizes for printing pornographic URL on Wicked dolls packaging (tmz.com)

122d 12h

[2.5]

Mattel apologizes for misprinted link to adult site on doll packaging (hollywoodreporter.com)

122d 12h

[2.0]

Mattel apologizes for misprint on Wicked movie doll packaging directing to inappropriate website (justjared.com)

122d 12h

[3.0]

Mattel apologizes for printing porn site link on Wicked dolls packaging (theguardian.com)

122d 13h

[2.5]

Mattel addresses packaging error that links 'Wicked' dolls to adult website (nj.com)

122d 13h

[2.3]

Mattel apologizes for misprinted URL on Wicked dolls packaging directing to adult site (standard.co.uk)

122d 13h

[2.6]

Mattel corrects typo directing consumers to adult site on Wicked doll packaging (deadline.com)

122d 13h

[2.7]

Mattel's 'Wicked' movie dolls feature incorrect link to adult website on packaging (variety.com)

122d 16h

[2.8]

Mattel's Wicked dolls feature porn website address on packaging error (bbc.com)

122d 16h

[2.8]

Mattel's Wicked toy packaging mistakenly links to adult website instead of film site (indiewire.com)

122d 17h

[2.2]

Mattel's Wicked doll packaging mistakenly links to adult website, raising concerns among fans (dailymail.co.uk)

122d 18h

[2.4]

Fans discover adult website link on Mattel's Wicked doll packaging (independent.co.uk)

122d 20h

[2.4]

Fans discover inappropriate link on Mattel's Wicked doll boxes (news.yahoo.com)

122d 20h

[2.2]

Mattel faces backlash for printing porn site on 'Wicked' doll packaging (nypost.com)

122d 20h

[2.3]

Mattel's Wicked doll packaging mistakenly links to adult website (dailycaller.com)

122d 21h

[2.3]

Mattel mistakenly includes adult film site link on Wicked dolls packaging (nme.com)

123d 3h

[2.2]

Mattel's Wicked dolls feature packaging error listing adult film site instead of official URL (consequence.net)

123d 8h