Meghan Markle focuses on lifestyle branding after royal duties

Meghan Markle is making a significant change in her career to stay relevant in the public eye. PR expert Caitlin Jardine pointed out that since Meghan left royal duties, she has shifted towards a more lifestyle-oriented brand. Meghan recently released a new Netflix show and launched a brand focused on cooking and lifestyle topics. Jardine believes these moves are strategic ways for Meghan to keep her audience engaged. She advised that Meghan should remain authentic and transparent in her digital presence. Since stepping back from royal life in January 2020, Meghan and Prince Harry have been pursuing their own projects. While Prince Harry is focused on philanthropy, Meghan is exploring her interests in cooking and gardening. Jardine emphasized that Meghan should choose future projects carefully. She should only engage in opportunities that align with her brand, which should be both aspirational and accessible. Showing her commitment to meaningful projects will help her stay relevant long-term. Meghan's journey into lifestyle projects began in 2016 with her blog, "The Tig," covering various topics. Though she shut it down when she became a royal, she is now back to focusing on lifestyle. Her Netflix series, "With Love, Meghan," is set to return for a second season later this year.