Meghan Markle promotes As Ever lifestyle brand launch

wwd.com

Meghan Markle recently shared a new photo on her official As Ever Instagram account. The post, shared on Tuesday, shows Markle engaging in her "morning rituals" in a beautiful garden. In the picture, she is dressed casually in a white tank top and a matching unbuttoned shirt with rolled sleeves. She complemented her look with blue jeans from La Ligne and a hat by Janessa Leone. Adding to the gardening theme, Markle is seen holding a copper watering can. Last February, Markle announced her rebranded lifestyle venture, previously known as American Riviera Orchard. She explained that the old name limited her to local products, so she chose the name As Ever. This change came as she partnered with Netflix for her series "With Love, Meghan," which premiered on March 4 and has been renewed for another season. In her caption, Markle reflected on her passion for cooking, gardening, and living joyfully. She described As Ever as an extension of her previous work, including her blog, The Tig. The new venture is set to offer a variety of products, such as teas and desserts, available in spring 2025.


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