Melbourne reinvigorates fashion contests; Sydney's style declines

smh.com.au

Sydney's traditional race fashion is facing criticism as many feel it is becoming too casual. The Australian Turf Club has phased out racewear competitions, which has upset local milliners and fashion enthusiasts. They observe that dress codes have relaxed, leading racegoers to seek better opportunities in Melbourne. The Fashions on the Field competition has returned to Melbourne after 13 years. This event encourages people to dress up, attracting those who want to showcase their outfits. Victoria Racing Club's CEO, Kylie Rogers, plans to bring the competition back for next year's autumn race days. The return of this fashion competition has revived sales for milliners in Melbourne. Jill Humphries, a local milliner, reports a 61% increase in business. She attributes this growth to the renewed interest in racewear, as customers come from other states to participate. In contrast, Sydney milliner Andrea Cainero is struggling. She says most of her clients are now from out of town or overseas. She fears that without traditional racewear events, their craft may be at risk. Despite the growing concerns among traditionalists, the Australian Turf Club reports increasing ticket sales, especially among younger audiences. They embrace comfort over formality, with attendees showing up in everything from designer dresses to sneakers.


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