Melbourne sees a 46% rise in Indian travel interest

Melbourne is buzzing this summer with a packed schedule of sports and events. Major attractions include the Boxing Day Test match, the Australian Open, and the Formula 1 Grand Prix. These events appeal not just to locals, but also to international tourists, especially from India. The city's strong partnerships with Cricket Australia and Star Sports help to increase this interest. The recent Boxing Day Test between Australia and India was particularly successful, breaking records for attendance and viewership. Brendan McClements, CEO of Visit Victoria, shared insights on how the blend of cricket, cultural events, and a diverse population enhances the Melbourne experience. McClements noted that December through February is an exciting time for sports lovers, especially with events like the Boxing Day Test leading into other major competitions. These occasions offer a variety of activities, including food and wine festivals, comedy shows, and fashion events. He emphasized the successful relationship with Cricket Australia, which aims to draw more visitors to the iconic Melbourne Cricket Ground. This year, the excitement surrounding the Australia-India cricket rivalry significantly boosted attendance, making it the most-watched series ever. The recent introduction of the Kabaddi League in Melbourne also received positive feedback for showcasing Indian culture, further enhancing the city's vibrant atmosphere. With solid partnerships, tourism from India has seen a notable increase, highlighted by a 46% rise in searches for trips to Melbourne. McClements mentioned that the decision not to host the Commonwealth Games in Victoria has not impacted tourism significantly. The city continues to attract visitors with its existing major events and diverse offerings. Looking ahead, Melbourne plans to keep visitors engaged throughout the year, even when major sports events aren't occurring. Upcoming events like the Lions rugby tour, horse racing, and cultural exhibitions ensure there's something for everyone. The city continues to promote its rich offerings, from sports to scenic landmarks and cultural experiences, to draw in both domestic and international travelers.