Merit's new lip liner generated a 6,000-person waitlist

Merit has launched its new Signature Lip Liner, which has attracted much attention and even a 6,000-person waitlist. This minimalist beauty brand aims to create a product that fits the current trend of "lip balm-ification," where lip liners are designed for comfort and ease of use. The Signature Lip Liner comes in a retractable pencil format with a gel formula that includes nourishing jojoba oil. Its smooth texture allows for easy blending, making it ideal for achieving the blurred lip look that is popular this awards season. Stars like Ayo Edebiri have already been seen using it on the red carpet. This lip liner is available in eight shades and was launched alongside new lip oils that complement the liners. The products are designed to create a juicy, natural lip look. Merit focuses on providing a range of shades, including cool pinks and rich browns, and offers suggestions on color combinations for different looks. The Signature Lip Liner stands out from typical lip liners, as it has a hydrating and silky feel rather than a stiff finish. It fades evenly throughout the day and is easy for beginners to use. The sheer color payoff offers a subtle definition, though it may not suit those who prefer a more dramatic look. Overall, the Merit Signature Lip Liner is praised for its soft and fresh results without the need for frequent touch-ups. The product represents Merit's commitment to easy and wearable beauty.