Merrachi's Hijab ad causes controversy in France

Dutch fashion brand Merrachi has drawn criticism in France for an advertisement that features the Eiffel Tower covered with a hijab. The ad, shared on Merrachi's Instagram, was meant to promote inclusivity. However, many see it as an attack on French values. Political leaders in France have strongly condemned the ad. Lisette Pollet, a Member of Parliament from the far-right National Rally party, called the ad an “insult” and a deliberate provocation. Another National Rally member, Jérôme Buisson, labeled it a “dangerous political move.” Some even proposed shutting down Merrachi’s stores in France and blocking their website. On social media, reactions are mixed. Supporters of the ad argue it promotes discussion about Muslim women's rights to wear the hijab. One user commented, “From Eiffel Tower to Hijabi Power! The Eiffel Tower says: ‘My tower, my choice.’” Others have praised the ad as a brilliant artistic statement. This controversy highlights ongoing debates in France regarding Islamic attire. The country has laws banning hijabs in schools and burqas in public spaces. These laws reflect France's strict secularism, which often clashes with religious expression. The reaction to Merrachi's advertisement shows the tension between freedom of expression, religious rights, and national identity in France.