Meta launches generative AI tools for video advertising on Facebook and Instagram

Meta has launched new generative AI video advertising tools for Facebook and Instagram. These tools will be available in Advantage+ creative and are set to roll out more widely in early 2025. The new features include Video Expansion, which enhances video dimensions for a more immersive experience, and Image Animation, allowing advertisers to add movement to static images. Advertisers can also improve brand voice and tone using AI. Additionally, Meta introduced a Partnership Ads Hub for managing creator campaigns, enabling better integration of creator content in ads. These updates aim to enhance video advertising capabilities on Meta's platforms.