Meta unveils new video and animation tools for advertisers at Advertising Week

Meta has introduced new advertising tools at Advertising Week, focusing on video and animation. The new "Image Animation" feature allows advertisers to create videos from static images using AI, enhancing engagement without needing existing video assets. Additionally, Meta is expanding its "Video Expansion" testing, enabling brands to convert video assets into various formats. The updated Collections ads will now include creator content, allowing brands to showcase products alongside influencer partnerships. Meta is also launching a dedicated video tab on Facebook, aimed at improving ad relevance and reach. This change is part of a broader strategy to capitalize on the growing user engagement with video content on its platforms.