Meta's Threads shifts focus to follower content in response to Bluesky's growth
Meta's Threads is shifting its focus to prioritize content from users' followers, responding to the recent growth of rival platform Bluesky. This change aims to create a more Twitter-like experience, moving away from its previous emphasis on content discovery. Instagram head Adam Mosseri announced that users will now see fewer recommended posts from accounts they do not follow. This adjustment is intended to enhance engagement with content from accounts users have chosen to follow. However, many content creators on Threads are dissatisfied, as the change may reduce their visibility to new audiences. Mosseri acknowledged that the algorithm adjustments are ongoing and that balancing user engagement with follower reach is complex.