Micro dramas gain global popularity, especially in the U.S

Micro dramas, short episodes typically lasting 90 seconds, are gaining popularity worldwide, following their success in China. These shows, often filled with romance and drama, are designed for quick viewing on mobile apps like ReelShort. In 2024, revenue from short-drama apps outside China reached $1.2 billion, with the U.S. market leading. Unlike previous attempts at short-form content, such as Quibi, current platforms are thriving by adapting quickly to audience preferences. Micro dramas are cheaper to produce than traditional shows, allowing for rapid content creation. As the U.S. becomes a key market, companies like ReelShort are expanding their offerings and exploring new genres to attract viewers.