Microsoft uses schema markup for its LLMs in AI

Microsoft has confirmed that it uses schema markup to help its large language models (LLMs) understand content better. This statement comes from Fabrice Canel, who spoke at the SMX Munich conference. During his presentation, Canel explained that using schema helps Microsoft’s LLMs interpret and learn from content more effectively. He mentioned that fresh content is particularly valued by AI models as it serves as a reference for their training data. David Mihm shared details about Canel’s comments on LinkedIn, highlighting the importance of schema markup in enhancing content comprehension by search engines. It remains unclear whether other AI platforms, such as Google's Gemini and OpenAI, use schema markup. However, it seems likely that Gemini could utilize it for better search functionalities, though Google has not confirmed this. Using structured data and schema on your website is beneficial. It can assist search engines in understanding your content and may lead to richer search results, which can improve your click-through rates.