Mid and plus-size model representation declines in fashion

The Vogue Business Size Inclusivity Report for Autumn/Winter 2025 shows a concerning decline in the representation of mid and plus-size models. Across major fashion cities like New York, London, Milan, and Paris, most models on the runway were straight-sized. Specifically, 97.7% of the looks were straight-size, while only 2% were mid-size and 0.3% plus-size. Notably, plus-size representation dropped from 0.8% last season to just 0.3% this season. Mid-size representation also fell from 4.3% to 2%. The report highlights a trend where brands prioritize curvy silhouettes in their designs but do not include curvy models on the runway. Fashion content creator Anastasia Vartanian pointed out this contradiction, noting it is easier for brands to create curves with clothing rather than cast curvy models. Critics argue that this trend reflects societal pressures and ideals about women's bodies. In terms of runway data, only 12 brands showcased plus-size models, and many mid-size models were repeated across shows, limiting diversity. The report indicates that some brands, especially in London, are more inclusive, but overall representation is still low. The influence of body-image shaping medications like Ozempic has also been noted. Experts observe that these trends suggest a societal shift towards controlling women's bodies, emphasizing thinness and predetermined beauty ideals. They warn that even as some become thinner, the ideal of aspirational beauty remains unattainable for many due to ongoing societal pressures. To create real change, designers and industry leaders need to commit to true size inclusivity, which remains a challenge in the current fashion landscape.