Mirchi and Gaana partner with Rajasthan Royals for IPL

Mirchi and Gaana have teamed up with Rajasthan Royals as their Official Entertainment Partners for IPL 2025. This partnership aims to create a 360° fan experience, blending radio, digital content, and live events. Mirchi, a top radio and digital entertainment company, will provide fans with real-time match updates and expert analysis. They will also offer exclusive interviews with Rajasthan Royals players, allowing fans to connect more with their favorite team. Gaana, a popular audio streaming platform, will enrich this experience by providing curated playlists and match-day songs. This way, fans can enjoy the excitement of IPL not just in the stadium, but also at home or while on the go. Rajasthan Royals' CEO, Jake Lush McCrum, emphasized the importance of entertainment in cricket. He believes this partnership will enhance fan engagement throughout the entire season, offering more than just match-day excitement. Yatish Mehrishi, the CEO of Entertainment Network India Limited, echoed this sentiment. He highlighted that the aim is to bring cricket and entertainment closer together, making the IPL experience more immersive for fans. Mirchi's strong social media presence will also engage fans with behind-the-scenes content and interactive contests. Fans can look forward to special shows and digital activations throughout the tournament. This collaboration is set to make IPL 2025 more electrifying for cricket fans, ensuring a memorable experience for everyone involved.