MLB uses content house to boost cultural relevance

During spring training, Major League Baseball (MLB) players are getting involved in creating content to make the sport more relevant in popular culture. This initiative is happening at a content house in Phoenix. In the house, players like Dansby Swanson of the Chicago Cubs record podcasts and film trick shots. They are engaging in fun activities rather than just practicing for the upcoming season. Swanson recently wrapped up a podcast episode with Brent Rooker from the Oakland Athletics. The house is busy with various activities. There’s a photo shoot area by the infinity pool. In another part of the yard, players are showcasing their skills with table tennis trick shots, all while being filmed. Additionally, interviews are taking place where players discuss lighter topics like their favorite music. MLB is trying to catch up with other sports leagues like the NBA and NFL. Stars from basketball and football have become well-known for their presence on social media. MLB hopes that by encouraging players to share their personalities and interests, they can help them become cultural icons as well.