Mondelez uses AI to speed up snack recipe development

Mondelez, the company behind Oreo, is using a new AI tool to create snack recipes. This system suggests recipes based on specific characteristics like flavor and aroma, improving the speed of product development. The AI, developed since 2019, uses machine learning to optimize ingredient combinations. This approach helps avoid unrealistic ideas and focuses on familiar flavors, ensuring recipes align with consumer expectations. Mondelez reports that the AI has reduced the time to reach production trials by 4-5 times compared to traditional methods. The company still conducts taste tests to finalize recipes.