MSI plans significant expansion in India for 2025

MSI, a Taiwanese PC maker, is focusing on expansion in India for 2025. Bruce Lin, the company's marketing manager for India, highlighted the importance of broadening their product range and increasing sales and service locations. Lin introduced the Titan 18 HX Dragon Edition Norse Myth laptop, priced at ₹ 6,29,990. This high-end device features advanced specifications, showcasing MSI's capabilities. The laptop includes intricate designs inspired by Norse mythology, aiming to impress both tech enthusiasts and gamers. MSI recently began manufacturing laptops in India and aims to cater to a wide range of users with products priced between ₹ 40,000 and ₹ 6,00,000. Lin noted that competition among chipmakers is beneficial, allowing MSI to meet different consumer demands. As artificial intelligence (AI) continues to evolve, Lin mentioned that MSI is developing AI features integrated into their laptops. The company is also focused on optimizing performance based on user needs, whether for gaming or everyday tasks. In terms of market strategy, MSI plans to expand its presence with more brand stores and service centers. From just 10 stores in 2010, MSI aims to reach 50 stores by this year. They currently operate 60 service locations and plan to increase that number to 115, enhancing customer service and community engagement. MSI recognizes the growing importance of content creators and professionals beyond gamers. Lin stated that their current product portfolio now balances gaming, content creation, and business needs, shifting the emphasis from being primarily gaming-oriented. The Claw 8 AI+ device combines gaming and portable PC features and has seen surprising adoption among content creators. Lin anticipates further enhancements in the next generation, responding to customer feedback for better performance and battery life.