Music industry leaders discuss AI's impact on growth

Music industry leaders met recently in London for the launch of the IFPI Global Music Report 2025. They discussed the latest global music market performance, which shows growth, but at a slower pace. The report highlights the significant role of paid subscriptions, with revenue from this area up by 9.5%. A major concern during the meeting was the impact of generative AI on the music sector. This year’s discussions focused heavily on how AI could be both a challenge and an opportunity for artists and the industry. IFPI's CEO, Victoria Oakley, emphasized the need for fair copyright rules that apply to AI as well as traditional music. Dennis Kooker from Sony Music highlighted the importance of a strong copyright model. He mentioned that the paid subscription model has succeeded due to effective negotiations between music platforms and rights-holders. He warned that if AI companies were allowed exceptions to copyright rules, it could disrupt the market and hurt artists financially. Universal Music Group's Casandra Strauss echoed Kooker’s sentiment, noting that many AI firms have used copyrighted material without permission. She expressed optimism about working with tech companies to create fair and sustainable business practices involving AI. Strauss pointed out the creative potential of AI in music while stressing the need for responsible use. Overall, both Kooker and Strauss recognized AI's potential to change how music is created and enjoyed, but they insisted that protecting artists’ rights is crucial. The goal is to align new technologies with fair economic practices that benefit everyone in the music ecosystem. In addition to the AI discussions, the meeting featured senior leaders from various music companies sharing their experiences and insights on innovation and collaboration in the industry. The consensus was clear: the future of music hinges on finding a balance between technological advancements and the protection of intellectual property.