"My Sweet Home" hits over 1 billion views

My Sweet Home is a new micro drama in China that has quickly become very popular. It is set in the 1980s and uses the Sichuan dialect. The show was released last week and gained over 1 billion views in just three days. The series tells the story of two young single parents who come together to form a blended family. This heartwarming plot is different from many other micro dramas in China, which often feature dramatic themes like romance with vampires or evil characters. My Sweet Home has 79 short episodes, each lasting around two minutes. The show’s success is part of a larger trend. The micro drama market has been rapidly growing since 2022, and it has attracted more funding and talent as investors look for profitable opportunities in low-cost productions. Experts, like Wang Pengyuan from Fanfu micro drama studio, believe this trend is due to economic uncertainties. More people from different industries are now investing in micro dramas.