Natalie Cassidy's buying mistake inspires new Channel 4 show

Natalie Cassidy, known for her role in 'EastEnders', has launched a new Channel 4 show called 'What's the Big Deal?'. The idea for the show came from a personal experience where she bought what she described as "rubbish" gold slippers for £80. When they arrived, she found them disappointing. In her interview with Bella magazine, Natalie said she often makes quick purchases without thinking carefully. She wants viewers to reconsider their spending habits, especially in a world filled with online shopping temptations. The show aims to remind people to think before they buy, particularly late at night when impulse choices are common. This project is Natalie's first presenting role, and she feels it suits her well. She acknowledges a sense of responsibility to help viewers make better choices. The show will not label products as bad or good but encourages thoughtful purchasing decisions. In addition to her new show, Natalie is stepping away from her role as Sonia Fowler in 'EastEnders'. She wants to spend more time with her family and work on different projects. She mentioned the challenge of balancing her role on the show with her personal life. 'What's the Big Deal?' is set to premiere on April 4, 2025.