Netflix prioritizes diverse content over individual film success

Netflix's latest film, "The Electric State," is not performing as well as expected, but the company isn't worried. The movie stars Millie Bobby Brown and Chris Pratt and cost over $275 million to create. Released on March 14, the film opened as the most-watched movie on Netflix. However, it gained only 25.2 million views, far fewer than other expensive projects like "The Gray Man," which had 96.5 million views. Despite this, Netflix's internal reaction has been calm. No executives are facing blame for the film's lackluster performance. This scenario highlights a key difference between Netflix and traditional film studios. While traditional studios often face pressure from investors for immediate results, Netflix can absorb disappointing performances without significant consequences. Their stock even saw a slight increase this week. The company spends around $18 billion annually on content, intending to cater to various global audiences. The budget for "The Electric State" is just 1.5 percent of that total. Media analyst Richard Greenfield pointed out that while some focus on Netflix’s failures, the company still has major hits, like the budget-friendly series "Adolescence," which has gained 24.3 million views.