Netflix stock surges as live sports events attract millions of viewers

Netflix had a strong year in 2024, gaining 85% in stock value and reaching near all-time highs. The company successfully entered the live sports market, streaming high-profile events like the Jake Paul vs. Mike Tyson boxing match and NFL games on Christmas Day. The boxing match set a record with 108 million live viewers, while the NFL games averaged 24 million viewers each. Netflix's upcoming live event on January 6 will feature WWE Raw, adding to its growing portfolio of live entertainment. Despite recent fluctuations in stock value, Netflix's live events have shown strong viewer engagement. The company aims to expand its live broadcasting efforts, which could enhance its competitive edge in the streaming market.