Netflix streams Mike Tyson-Jake Paul fight in push for live events
ft.com —
Netflix will stream a boxing match between Mike Tyson and Jake Paul on Friday, marking a significant step in its strategy to offer live events. This fight will be available to all 280 million subscribers at no extra cost. The event aims to attract younger male viewers and boost subscriptions, particularly for Netflix's ad-supported service, which has about 70 million users. Analysts see this as a way to increase audience engagement and advertising revenue. This fight follows Netflix's recent moves into live sports, including a major deal with WWE. Unlike competitors like Amazon and Apple, Netflix is focusing on storytelling rather than traditional sports rights deals.