Netflix's "Drive to Survive" generates significant revenue growth

Netflix's "Formula 1: Drive to Survive" has generated over $290 million in revenue since its debut in 2019. Season 7 premiered on March 7, continuing the show's popularity and expanding the Formula 1 fanbase. While Netflix's share of subscriber revenue from sports docuseries has declined recently, the new season may boost financial performance. The EMEA region shows stronger revenue from this genre compared to APAC. Other platforms, like Apple TV+, are investing in sports docuseries but have not seen similar revenue success. Netflix's success with "Drive to Survive" has led to interest in acquiring U.S. live broadcast rights for Formula 1.