New productivity focuses on value creation, not cost-cutting

A new approach to productivity emphasizes value creation over cost-cutting. Companies are encouraged to focus on engaging employees, leveraging technology, and improving organizational agility to enhance performance and innovation. Research shows that engaged employees can significantly boost profitability. Companies like Microsoft and Google demonstrate that fostering a positive culture and psychological safety leads to better team performance and overall success. Additionally, organizations are urged to eliminate bureaucratic barriers that hinder decision-making. Models like Spotify's autonomous teams and Netflix's flexible structure allow for quicker responses to market changes, providing a competitive edge.