New Williamsburg nightclub enforces exclusive application process

A new nightclub in Williamsburg, New York City, called Unveiled, is making waves with its selective door policy. The club has gained a reputation as the neighborhood's most exclusive nightlife spot. To enter, guests must submit an online application, which a team reviews to ensure they fit the club's desired "vibe." Unveiled, located in the William Vale Hotel, opened in January and aims to create a perfect crowd for its guests. James O’Hanlon, one of the club's founders, explained that they want attendees to match each other's energy for a better experience. The club has a capacity of 200 but only approves about 350 requests out of 1,000 applications received each night. The club features a high-end design and is meant for both hotel guests and local residents. Its music lineup includes deep house and electronic music, with DJs announced every Monday. Applicants are evaluated based on their social media presence and overall influence, as well as how well they align with the club's trendy culture. O’Hanlon emphasized that no amount of money will guarantee entry. He said that guests who stick out negatively would likely be rejected. Approved applicants can expect a response within 48 to 72 hours. There’s no strict cutoff for applications, but O'Hanlon suggests submitting early, as late applicants may have a lower chance of gaining entry. While walk-ins are allowed, they are not guaranteed a spot. Even with an RSVP, guests must still pass a “vibe check” at the door. Those who want assured access can purchase a “guaranteed entry” ticket, which comes with a $60 bar tab. Unveiled joins a growing list of exclusive New York nightlife venues, catering to a more selective crowd. O'Hanlon believes that Williamsburg's nightlife will continue to thrive as more people are drawn to the area, transforming it into a new cultural hub similar to Soho.