New York Times sees subscription surge after Trump's election win as media adapts to changing landscape

MANILA, Philippines — Following Donald Trump's 2016 election win, the New York Times saw a surge in subscriptions, driven by public interest and support amid Trump's criticism of the media. This trend highlights changing dynamics in media consumption. Traditional media faces competition from social media influencers, who attract audiences with engaging content. Journalists are adapting by creating platform-specific content, blending traditional reporting with social media strategies to reach wider audiences. Media organizations are now focusing on "edutainment," combining informative content with entertainment to engage viewers. This shift reflects a broader demand for more relatable and accessible journalism in a rapidly evolving media landscape.