New Zealand tourism industry adapts to changing visitor preferences and seeks year-round growth

Tourism in New Zealand is set to change as industry leaders discuss new strategies for attracting visitors year-round. Minister for Tourism Matt Doocey emphasized the need to spread tourism beyond the summer months, aiming for 70% of visitors during shoulder seasons.

A report highlights that future tourists will be younger, more tech-savvy, and focused on unique, sustainable experiences. The tourism industry must adapt to these trends and enhance visitor experiences through technology and innovation.

The government is developing a roadmap to support sustainable growth in tourism. This plan aims to increase off-peak visitor numbers and improve overall experiences, ensuring New Zealand remains competitive in the global tourism market.