New Zealand tourism industry urged to embrace technology for enhanced visitor experiences

The New Zealand tourism industry is being encouraged to adopt technology to enhance visitor experiences. A recent report highlights that future travelers will be more digital-savvy, prompting industry leaders to discuss strategies at the Tourism Summit Aotearoa.

Tourism Minister Matt Doocey aims for New Zealand to be a year-round destination, targeting 70 percent of tourism growth during off-peak seasons. The government is developing a roadmap to support this growth, with a goal of increasing tourism revenue by $5 billion over four years.

New technologies, such as artificial intelligence and biometric boarding, are being introduced to streamline travel. Air New Zealand plans to implement new features like SkyNest and wifi on domestic flights, enhancing convenience for travelers.