NFL showcases Kendrick Lamar's Super Bowl performance preparation

Kendrick Lamar's Super Bowl Halftime Show in 2025 was a major topic of discussion. It sparked conversations in pop culture and led to increased sales of the sneakers he wore. The performance also inspired jokes from Oscars host Conan O'Brien about Drake. The NFL released a 30-minute documentary that offers fans a behind-the-scenes look at how the performance was created. The film shows the entire process, from designing the stage to its quick setup. The PlayStation-themed stage was built and taken down in under eight minutes. In the documentary, creative directors and engineers talk about the challenges they faced during the construction. They had to consider details like the type of grass on the field. One particularly interesting challenge was finding a 1987 Buick Grand National Experimental. This car was modified to fit 30 dancers who unexpectedly emerged from it during the show. Fans can watch the documentary to learn more about the complexities of this iconic performance.