Nicotine pouches may pose health risks despite popularity

Nicotine pouches are gaining attention as a smoking cessation tool, but their safety is unclear. They are small, tobacco-free sachets that release nicotine when placed between the lip and gum. They were first sold in the UK in 2019, with popular brands like ZYN and Velo. These pouches are promoted as a safer alternative to smoking or vaping. Nicotine replacement therapy (NRT) products, such as patches and gum, are approved and tested to help people quit smoking. However, nicotine pouches are not considered NRTs and are sold freely in stores. The marketing for these pouches targets younger people, featuring various flavors and promotions on social media. While research shows that the use of these pouches is still relatively low, increasing numbers of adults and youths have tried them. Unlike NRTs, nicotine pouches are less regulated, leading to concerns about their safety. The absence of tobacco means they avoid certain regulations, but this raises questions about their overall health impact. Nicotine can have addictive effects and poses risks, especially for younger users. There is no strong evidence yet to confirm the health risks, but dentists warn about potential side effects, such as dry mouth and gum issues. Some countries, like Belgium and the Netherlands, have already banned nicotine pouches due to these concerns. The UK government is working on new regulations for nicotine pouches, which may restrict sales to people aged 18 and older and limit advertising. This change might address worries about appealing to young, non-smoking audiences. For those trying to quit smoking, it may still be safer to choose regulated NRT products, even if they lack the fun flavors of nicotine pouches.