Nothing mocks Jaguar's rebranding with playful logo change

Luxury car brand Jaguar has launched a new logo and branding strategy as it shifts to electric vehicles. The updated logo features a mix of upper and lower case letters and is accompanied by the slogan "delete ordinary." In a playful response, consumer electronics brand Nothing altered its logo on social media to mimic Jaguar's design. Nothing also changed its bio to read "Copy Jaguar," referencing Jaguar's "Copy nothing" slogan. Jaguar's rebranding has faced criticism for lacking a vehicle presence, with many social media users comparing the campaign to a luxury fashion ad.