Novartis Super Bowl ad highlights importance of breast cancer screening
self.com — February 10, 2025, 11:01 PM UTC
Novartis aired a Super Bowl ad on February 9, titled “Your Attention, Please,” featuring comedian Wanda Sykes. The ad highlights the importance of breast cancer screening, urging women to prioritize early detection after showcasing various breast-related scenes. The ad aims to raise awareness about breast cancer, as only 66% of women aged 40 and older are up to date on mammograms. Sykes emphasizes that early detection can significantly improve survival rates and encourages women to get screened. The ad targets both men and women, fostering discussions about breast health. It also informs viewers that women over 40 can schedule mammograms without a doctor’s referral, making screenings more accessible.