Nvidia prioritizes AI desktops over gaming graphics cards

Nvidia, known for its graphics cards, is shifting its focus towards AI technology. At the recent GPU Technology Conference, CEO Jensen Huang introduced new desktops designed for AI, rather than gaming. These new products, the DGX Spark mini-PC and DGX Station desktop, are centered around the company's latest Grace Blackwell GPUs. These desktops are tailored for AI work and will be sold to industries and individuals. Despite high performance specs, including up to 128GB of memory, the $3,000 price tag makes them impractical for most average users. Nvidia plans to collaborate with companies like Asus and Dell to manufacture these desktops later this year. Many gamers feel disappointed with Nvidia's direction. While the demand for gaming graphics cards is high, new models are hard to find in stores. Nvidia's pivot to AI could be causing the shortage of its RTX gaming graphics cards, leaving gamers frustrated. The AI boom has been lucrative for Nvidia; its stock prices have more than doubled since early 2024. However, this focus on AI has created a gap in the gaming market, providing opportunities for competitors like AMD and Intel. AMD is gaining market share as it focuses on gaming graphics, while Intel is targeting budget consumers. Nvidia's push into the AI market may not directly affect its ability to produce gaming GPUs, but it still raises concerns for PC gamers. If consumer interest in AI products wanes, the company might need to revisit the gaming segment to maintain its status in the market.