Ocado offers affordable groceries, attracting new customers

A shopper recently shared their experience with Ocado, an online grocery store. Initially, they thought Ocado was only for rich people due to its connection with Marks & Spencer (M&S). However, after trying it out, they were surprised by the variety and affordability of its products. Ocado offers many of its own brand products alongside popular brands like Heinz and Birds Eye. The shopper noticed that prices have dropped in recent years, especially for items in its Remarksable Value range. They ordered specific products, including some M&S Easter treats, and took advantage of a 25% discount on their first order. While shopping, the user found that many prices matched those of Tesco and Aldi. For example, the cost of Ocado's chickpeas and wholewheat pasta was comparable to Aldi’s prices. They even found some M&S items at reasonable prices. However, not all products were cheaper, as some branded spices cost more than typical options. Ocado has been around for 25 years and increased in popularity during the pandemic, reaching over one million active online customers in December. The company focuses on offering a wide selection of products quickly and efficiently, without the space limitations of traditional stores. The shopper appreciated the service, which included no substitutions and a friendly delivery. They also found that the shopping bags can be recycled for a small refund. Overall, the experience led them to rethink their earlier assumptions about Ocado, hinting they would likely shop there again.