Online MBA applications surge following pandemic decline

ft.com

Online MBA applications have increased significantly, with the number of programs rising from 555 in 2018 to 732 in 2023. Many students now prefer hybrid formats, with two-thirds of prospective students favoring online options over traditional on-campus courses. The demand for online MBAs is growing again after a decline post-pandemic. More than half of U.S. online programs saw increased applications in 2024, with online students making up 58% of total MBA enrollment in 2023. Employers remain cautious about online degrees, with many believing in-person programs offer better training. However, the shift to hybrid work is changing perceptions, and business schools are incorporating in-person elements to enhance networking opportunities.


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