Oséree launches men's resortwear collection in Italy

Italian swimwear brand Oséree is launching a new menswear line. Known for its bold and glamorous bikinis, the brand has been popular among celebrities like Beyoncé and Rihanna. The co-founders, Jannine Vinci and Isabella Cavallin, aim to attract male customers with this new collection. The menswear line, called “Salty Glam,” debuts on March 20, 2025. It includes swim trunks, short-sleeved shirts, long-sleeved shirts, and pajama-style pants. These pieces feature unique patterns and luxurious materials, such as shimmering sequins and animal prints. Cavallin mentioned that the brand noticed a growing interest from men who enjoy Oséree's vibrant style. Vinci added that the designs reflect the same spirit of creativity found in the women's collection. The menswear line will be available on Oséree’s website and at select locations, including Selfridges in the UK. The swimwear ranges from 330 to 390 euros, while shirts cost between 350 and 390 euros. Since its founding in 2015, Oséree has expanded into various categories like partywear and lingerie. The brand continues to push creative boundaries in fashion, appealing to a diverse audience.