Oura CEO doubts Apple will enter smart ring market due to sales concerns

Oura CEO Tom Hale stated that Apple is unlikely to enter the smart ring market, as it could hurt Apple Watch sales. He noted that Apple seems unconvinced about the value of having both a ring and a watch. Oura recently launched the Oura Ring 4, which tracks various health metrics. While there have been rumors about an Apple smart ring, reports indicate that no such product is currently in development. Apple has considered a smart ring as a lower-cost alternative to the Apple Watch but has shown no interest in pursuing it. Samsung recently released the Galaxy Ring, which tracks health data and integrates with Galaxy devices.