Oxford names brain rot as word of the year for 2024 reflecting online content concerns

The Oxford word of the year for 2024 is "brain rot," reflecting concerns about excessive consumption of low-quality online content. Its usage increased by 230% from 2023 to 2024, highlighting growing awareness of social media's impact on mental health. Originally noted by Henry David Thoreau in 1854, "brain rot" describes the decline in intellectual engagement due to trivial content. It gained popularity among younger generations and is now used more broadly to express dissatisfaction with online experiences. Other dictionaries have also announced their words of the year. Cambridge chose "manifest," reflecting a trend in wellness culture, while Collins selected "brat," inspired by Charli XCX's album. Dictionary.com named "demure," linked to a viral TikTok trend.